“How healthy is my sales and marketing funnel?”

Let’s find out. Enter your metrics below, and we’ll show you how your funnel performs vs. best-practice benchmarks.

CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at $25.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $9.31.

Currently, our customer network pays $4.89 per thousand impressions. That’s 80.44% below the agency benchmark and 47.48% below the ad vendor benchmark.

Learn more here.

CTR (“click-through rate”) is the percent of users who click on an ad vs. the number who view the same ad. We’ve benchmarked average CTR at 2.27%.

Currently, our customer network sees 3.69% CTRs. That’s 62.56% above the benchmark.

Learn more here.

CPC (“cost per click”) is the amount you pay per ad click. We’ve benchmarked average CPC at $1.46.

Currently, our customer network is paying just $0.23 per click. That’s 84.25% below the benchmark.

Learn more here.

Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63%

Currently, our customer network sees 2.30% LCRs. That’s 50.32% below the benchmark.

Learn more here.

CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See industry-specific lead conversion rates here.

Currently, our customer network pays just $9.96 per lead. That’s 91.65% below the benchmark.

Learn more here.

Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 32.89% while digital marketing benchmarks tend to be 3.43%

Currently, our customer network sees 1.33% win rates. That’s 61.22% below the digital benchmark.

Learn more here.

ROI (“return on investment”) is the amount of gross revenue you generate for every dollar you spend. We’ve benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income.

Currently, our customer network sees a 5.34x ROI on its marketing spending. That’s 47.51% above the benchmark.

Learn more here.
Awareness
CPM
Interest (CTR)
CPC
Engagement (LCR)
CPL
Conversion (Win Rate)
ROI

GoConvert Insights

You're spending too much per thousand impressions (CPM). We’ve benchmarked agency CPM’s at around $25. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $10.

GoConvert helps customers keep CPM rates well below agency and self-service benchmarks. Currently, our customer network pays just $4.89 per thousand impressions. That’s 80.44% below the agency benchmark and 47.48% below the ad vendor benchmark. This is because we don't charge any fees and all ad buys are included. Learn more about our pricing model here.

Your click through rate (CTR) needs some work. We’ve benchmarked average CTR at 2.27%. To increase your CTR, try two things. First, review your ad creative. Make sure it's aligned with your audience's needs and interests. Second, make sure the audience you're targeting isn't too broad.

GoConvert helps customers use all available data resources — social media intel, Google Analytics, contact information, and other digital signals — to continually fine-tune audience assumptions. We always know whom we’re speaking to and how well we’re resonating with them. Learn more in our case studies.

You're spending too much on clicks. We’ve benchmarked average CPC at $1.46. Consider reviewing the audience you're targeting. Is it too broad? Is your ad creative aligned with their needs and interests?

GoConvert helps customers use audience intelligence to build highly-relevant marketing collateral. This helps ensure content topics, social media channels, and ads align with known audience variables. Now, marketing spending has the potential to generate exponential returns. Learn more about how GoConvert drives intelligent growth here.

You aren't converting many visitors into relationships. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63% If "Interest" and CPC are green, this is probably an issue with your content. Make sure it isn't loading slowly, that it's relevant to your audience, that it's legible in desktop browsers and on mobile devices, and that all important features appear above the fold. If "Interest" and CPC are yellow or red, you might also not be driving enough relevant traffic to your content.

GoConvert uses audience-specific content to deliver a steady stream of leads to our customers. This allows them to nurture prospects along a well-defined conversion path, drive repeat purchases, and create a steady stream of front-line intelligence. Learn more about how we use actionable intelligence to build engaging content.

You're paying too much per lead. We’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. (See this page for industry-specific benchmarks.) If any earlier-stage metrics are yellow or red, make sure your ad creative is relevant to your audience target, that you're targeting a specific enough audience, and that you're bringing relevant visitors to your content. If all earlier-stage metrics are green, make sure your content doesn't have any performance issues.

GoConvert uses lead data and other digital signals to constantly learn from our marketing efforts and improve our models. This allows us to fine-tune collateral resources, improve lead generation, hone conversion workflows, improve intelligence models and audience hypotheses, and improve overall marketing efforts (on- and offline). Learn more about the impact this approach can have.

You aren't converting many income-generating relationships. We've benchmarked traditional, non-digital win rates at 32.89% while digital marketing benchmarks tend to be 3.43%. We’ve also benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income. Unless any earlier-stage metrics are yellow or red, your sales tempo is probably to blame. Remember, it can take up to a dozen touches" -- emails, phone calls, social media interactions, in-person meetings, demos -- before a relationship begins generating income. To learn more about effective sales tempos (and the importance of following up), see our "Customer Success" page.

GoConvert sees itself as responsible for each customer's entire funnel. We spend up to 110% of each customer's budget to ensure we reach their revenue and marketing ROI goals. To learn more about the ways we differ from traditional digital, see this page.

You aren't converting many income-generating relationships. We've benchmarked traditional, non-digital win rates at 32.89% while digital marketing benchmarks tend to be 3.43%. Unless any earlier-stage metrics are yellow or red, your sales tempo is probably to blame. Remember, it can take up to a dozen touches" -- emails, phone calls, social media interactions, in-person meetings, demos -- before a relationship begins generating income. To learn more about effective sales tempos (and the importance of following up), see our "Customer Success" page.

GoConvert sees itself as responsible for each customer's entire funnel. We spend up to 110% of each customer's budget to ensure we reach their revenue and marketing ROI goals. To learn more about the ways we differ from traditional digital, see this page.

We've benchmarked traditional, non-digital win rates at 32.89% while digital marketing benchmarks tend to be 3.43%. We’ve also benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income. Unless any earlier-stage metrics are yellow or red, your sales tempo is probably to blame. Remember, it can take up to a dozen "touches" -- emails, phone calls, social media interactions, in-person meetings, demos -- before a relationship begins generating income. To learn more about effective sales tempos (and the importance of following up), see our "Customer Success" page.

GoConvert sees itself as responsible for each customer's entire funnel. We spend up to 110% of each customer's budget to ensure we reach their revenue and marketing ROI goals. To learn more about the ways we differ from traditional digital, see this page.

Your pipeline is holistically healthy. Your sales and marketing efforts are resonating with your audience, your pipeline is in harmony with your target market, and your ROI is strong. Keep up the good work!

GoConvert in Real Time vs. Your Funnel

Curious about how GoConvert could help improve the health of your funnel? See how your metrics compare to the real-time performance data of our customer network.

MetricYour Funnel Advantage
CPM$4.89Enter your CPM above.To see how you compare to our customer network, enter your CPM above.
CTR3.69%Enter your CTR above.To see how you compare to our customer network, enter your CTR above.
CPC$0.23Enter your CPC above.To see how you compare to our customer network, enter your CPC above.
LCR2.30%Enter your LCR above.To see how you compare to our customer network, enter your LCR above.
CPL$9.96Enter your CPL above.To see how you compare to our customer network, enter your CPL above.
Win Rate1.33%Enter your Win Rate above.To see how you compare to our customer network, enter your Win Rate above.
ROI5.34xEnter your ROI above.To see how you compare to our customer network, enter your ROI above.

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