Last updated October 8, 2019
“What PII do you collect? When do you collect it?”
We collect PII when visitors voluntarily fill out forms on letsgoconvert.com, app.letsgoconvert.com, and other sites that our customers control. We also collect and import PII during the deep dive phase of customer fulfilment. In both cases, PII can include location information, demographic information, and names and email addresses.
Other than those associated with customer and administrator accounts, we don’t collect or store sensitive information such as passwords or bank/credit card data. The latter is stored offline or at a payment processing vendor like Stripe.
“How do you use PII and aggregate data?”
We use PII in two main ways: (1) to contact people who express an interest in GoConvert and our customers’ businesses, offerings, &c. and (2) to build actionable audience models that help us make informed marketing decisions for our customers. We use a mix of PII and aggregated, non-PII data to constantly improve the ROI of our marketing efforts and the quality of our application. We use aggregated, non-PII data to populate resources like our performance calculator and digital marketing benchmarks page.
During the deep dive process, we will import your analytics, CRM, and other data into our application and enrich it using a number of different third-party API’s. This gives us actionable, high-altitude views of our customers’ audiences. (For example, we use this API to paint a portrait of a given audience’s gender makeup.) During this process, we bring information into GoConvert from these external resources, but information from a customer’s audience doesn’t move outward to those resources. In other words, GoConvert is a one-way dead end: customer lists, data, and third-party data come in, but nothing goes back out.
There’s only exception to the above rule: building custom audiences on Facebook using a customer’s enriched or raw audience list. This is the only third party with whom GoConvert directly shares a customer’s audience information (pre- or post-deep dive/enrichment.) Like GoConvert, though, Facebook custom audiences are one-way streets. Read more about the way Facebook’s manages and secures custom audiences here.
“How do you protect PII?”
We scan both letsgoconvert.com and app.letsgoconvert.com routinely for security vulnerabilities and malware. We store PII behind secured networks only accessible by a limited number of persons who have special access rights to such systems (and who are required to keep the information therein confidential). Authorized GoConvert administrators have access to all PII, but GoConvert customers only have access to PII from (a) their existing audience that we import during the deep dive phase of fulfilment and (b) net new contacts who voluntarily express an interest in their businesses, offerings, &c. In addition, all form submissions on both letsgoconvert.com and app.letsgoconvert.com are encrypted via Secure Socket Layer (SSL).
- Understand and save user’s preferences for future visits
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. (See below.)
“What third-party integrations do you use?”
We don’t sell, trade, or otherwise transfer PII to third-parties or offer third-party products or services on either letsgoconvert.com and app.letsgoconvert.com. However, we have implemented Google Analytics and Facebook’s pixel to compile aggregate data regarding user interactions. These help us generate actionable intelligence and market more effectively. Both letsgoconvert.com and app.letsgoconvert.com honor do not track signals. When such a mechanism is in place, we don’t plant cookies or log analytics data.
As outlined above, we use a number of different API integrations to enrich customer data during the deep dive process. For a full, up-to-date list of these integrations, please contact us using the information at the bottom of this page.
“Are you compliant with major global data protection acts?”
What happens if there’s a data breach?
The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In line with Fair Information Practices, we will notify you via email within 7 business days if a data breach occurs. We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
“How do I opt out?”
If you want to know what PII we have on hand for you, whether or not you want us to delete it, or if you’d like to unsubscribe from any emails we send, please email [email protected]. We will respond within 48 hours.
“I have some questions not addressed here.”
Please contact us using any of the methods listed below:
GoConvert (c/o Studio Hyperset, Inc.)
PO Box 2859
Fremont, California 94536