The real-time data of the GoConvert customer network can help you estimate how well you’d perform as our customer. Edit any figure with a gray background. Figures with green backgrounds reflect the real-time performance of the GoConvert customer network.
Enter your marketing budget and the average value of the relationship you hope to build.
|Prospective Budget Under Management (BUM) ?The prospective marketing budget you want GoConvert to manage on your behalf. The default figure is the average BUM of the GoConvert customer network.|
|Pro Tip: Don't know your marketing budget? See if these guidelines help. The US Small Business Administration recommends organizations that generate < $1mil/year spend 2-5% of their revenue on marketing and organizations that generate < $5mil/year spend 7-8% of their revenue on marketing. If your organization is one to five years old, Entrepreneur suggests spending 12-20% of your gross revenue on marketing. If it's 5 years old or older, they recommend spending 6-12%.|
|Average Relationship Value ?Think of the relationship you're trying to build: customer, evangelist, investor, teammate, &c. What is the average value of this relationship to your organization? The default figure is the average IGRV ("income-generating relationship value") of the GoConvert customer network.|
|Pro Tip: Try using your CLV here. If you don't have a metric like this, try dividing your gross sales by the number of people who contributed to those sales. For example, $100,000 in gross sales from 100 customers would give you an average relationship value of $1,000. If you know each employee generates a certain amount of revenue for your business, you could enter that figure here. And so on and so forth, depending on the type of relationship you want to build.|
Your Custom Performance Estimate
|Pipeline Stage||Number of People||Rate ?Real-time rates from the GoConvert customer network.||Metric||Advantage ?vs. traditional digital benchmarks||Cost ?Per your budget and GoConvert customer network rates.||Metric||Advantage ?vs. traditional digital benchmarks|
|Awareness ?The number of people who see one of our ads.||CPM ?Cost Per 1,000 Impressions|
|Interest ?The number of people who click on one of our ads.||CTR ?Click Through Rate||CPC ?Cost Per Click|
|Engagement ?The number of people with whom we establish a kinetic relationship (via form submission, social media follow, &c).||RCR ?Relationship Conversion Rate||?vs. Lead Conversion Rate||CPR ?Cost Per Relationship||?vs. CPL|
|Conversion ?The number of kinetic relationships that become income-generating.||IGRCR ?Income-Generating Relationship Conversion Rate||?vs. Digital Win/Close Rate||CPIGR ?Cost Per Income-Generating Relationship|
|ROI ?For every dollar I spend, how many will I get back?|
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Customer value ~$750 or less? “It’s virtually impossible to generate any positive ROI from digital marketing.”
in Real Time vs. Traditional Digital
Curious about how the GoConvert customer network is currently performing against traditional digital benchmarks? Review the real-time data below.
|CPM ?Cost Per 1k Impressions||$25 ?Agency Rate|
|CTR ?Click Through Rate||2.27%|
|CPC ?Cost Per Click||$1.46|
|RCR ?Relationship Conversion Rate||4.63% ?Lead Conversion Rate|
|CPR ?Cost Per Relationship||$119.34 ?CPL|
|IGRCR ?Income-Generating Relationship Conversion Rate||3.43% ?Digital Win/Close Rate|
|ROI ?For every dollar I spend, how many will I get back?||3.62x|
“How does GoConvert Compare to Traditional Digital Advertisers and Marketing Agencies?”
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