"I want to use the web to market to the European Union."
GoConvert's step-by-step guide to web marketing to the European Union can help. We've broken it into two parts: infrastructure and campaigning. The first part is based on our experiencing launching localized marketing assets in the European Union. The second is based on customer campaigns we've run in the European Union and elsewhere in the world. Together, we hope this guide not only adds to the growing body of work concerned with European Union marketing but stands as the clearest and most comprehensive European Union marketing guide available.
Learn how GoConvert helps customers launch marketing assets, conduct paid marketing campaigns, and track the ROI of marketing and sales spending in the European Union.
Step 3: Content
There’s no shortage of payment processing solutions available. PayPal/Xoom, Stripe, Square, Payoneer, and others can all help you accept payments from customers around the world. If you find your preferred solution doesn’t operate in the European Union, find an alternative in this list.
Translate all site copy and SEO resources/meta tags into To reach the greatest number of people in the European Union, translate all site copy and SEO resources/meta tags into relevant European languages. Google Translate can help create a first draft. However, before launching your site, have a native speaker and/or localization professional review the translated copy to ensure it communicates clearly and reads comfortably.
Localize Social Media
In addition to whatever marquee, global social media services you want to use, review this list of social media sites and find any that are popular in the European Union. This will help you cultivate a local audience using the channels it prefers.
Step 4: Development (Launch Prep)
Make sure your images are less than 50k, that you’ve minified your front-end code, and that you use caching mechanisms. If your organization can make do with a static site or landing page for the European Union (vs. a database-driven CMS), you’ll improve your page load time and harden your security.
Step 5: Development (Post Launch)
How does GoConvert help customers market to the European Union?
Lead Generation & Nurturing
Measuring, Analyzing, Reporting, Learning & Fine Tuning
When running ads that target audiences in the European Union, marketers have a lot of vendor options. Generally, GoConvert uses low-cost initial spends to identify the highest performing channels. Then, once we find the channel or channels that deliver the best CTR, CPC, and lead/customer conversions, we steadily increase spending with those vendors.
Those You Know
CTR & CPC
When marketing to the European Union, it’s critical for marketers to track click-through rates (CTR) and the amount they pay per click (CPC). Luckily, no matter what ad vendor you’re using to raise awareness, these work the same way in the European Union as they do elsewhere in the world.
And your goal is the same as well.
We call this the “virtuous gap.”
European Union Lead Generation
To generate leads in the European Union, marketers can rely on the same CRM, marketing automation, and form solutions they use elsewhere in the world.
Respect Data Privacy
The European Union is covered by GDPR. You'll want to manage all lead data in accordance with that regulation. (Here's a checklist.) To see if any other data protection laws apply to EU member states, review this resource and this article.
Win Rate & ROI
When marketing to European Union, it’s critical for marketers to track both win rates (the percent of customers you convert vs. the number of leads you generate) and ROI of their efforts (the amount of income you generate for every dollar you spend). Luckily, these metrics work the same way in European Union as they do elsewhere in the world.
And your goal is the same as well.
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