"I want to sell to the African Union."
GoConvert's step-by-step guide to selling to the African Union can help. We've broken it into two parts: infrastructure and campaigning. The first part is based on our experiencing launching localized marketing assets in the African Union. The second is based on customer campaigns we've run in the African Union and elsewhere in the world. Together, we hope this guide not only adds to the growing body of work concerned with African Union marketing but stands as the clearest and most comprehensive African Union marketing guide available.
Learn how GoConvert helps customers launch marketing assets, conduct paid marketing campaigns, and track the ROI of marketing and sales spending in the African Union.
Step 3: Content
There’s no shortage of payment processing solutions available. PayPal/Xoom, Stripe, Square, Payoneer, and others can all help you accept payments from customers around the world. If you find your preferred solution doesn’t operate in the African Union, find an alternative in this list.
Translate all site copy and SEO resources/meta tags into To reach the greatest number of people in the African Union, translate all site copy and SEO resources/meta tags into relevant African langauges. Google Translate can help create a first draft. However, before launching your site, have a native speaker and/or localization professional review the translated copy to ensure it communicates clearly and reads comfortably.
Localize Social Media
In addition to whatever marquee, global social media services you want to use, review this list of social media sites and find any that are popular in the African Union. This will help you cultivate a local audience using the channels it prefers.
Step 4: Development (Launch Prep)
Make sure your images are less than 50k, that you’ve minified your front-end code, and that you use caching mechanisms. If your organization can make do with a static site or landing page for the African Union (vs. a database-driven CMS), you’ll improve your page load time and harden your security.
Step 5: Development (Post Launch)
How does GoConvert help customers market to the African Union?
Lead Generation & Nurturing
Measuring, Analyzing, Reporting, Learning & Fine Tuning
When running ads that target audiences in the African Union, marketers have a lot of vendor options. Generally, GoConvert uses low-cost initial spends to identify the highest performing channels. Then, once we find the channel or channels that deliver the best CTR, CPC, and lead/customer conversions, we steadily increase spending with those vendors.
Those You Know
Most marketers are familiar with these companies. GoConvert automatically aggregates data from these vendors, which allows us to build powerful trend models for our customers.
CTR & CPC
When marketing to the African Union, it’s critical for marketers to track click-through rates (CTR) and the amount they pay per click (CPC). Luckily, no matter what ad vendor you’re using to raise awareness, these work the same way in the African Union as they do elsewhere in the world.
And your goal is the same as well.
We call this the “virtuous gap.”
African Union Lead Generation
To generate leads in the African Union, marketers can rely on the same CRM, marketing automation, and form solutions they use elsewhere in the world.
Use web forms to write leads to your CRM, marketing automation system, or other contact database solution.
GoConvert uses Googleâ€™sÂ® reCAPTCHA v3 to score every lead that enters our system. Customers can ignore lower-quality leads and focus on those with higher scores.
GoConvert also helps customers collect everything they need to start building effective relationships with leads. Data points include location and IP information, name and email, gender, age, and phone number. And if a contact is missing info, GoConvert works around the clock to automatically fill in missing data. Audience insights get better all the time.
Win Rate & ROI
When marketing to African Union, it’s critical for marketers to track both win rates (the percent of customers you convert vs. the number of leads you generate) and ROI of their efforts (the amount of income you generate for every dollar you spend). Luckily, these metrics work the same way in African Union as they do elsewhere in the world.
And your goal is the same as well.
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