"I want to sell to Egypt."
GoConvert's step-by-step guide to selling to Egypt can help. We've broken it into two parts: infrastructure and campaigning. The first part is based on our experiencing launching localized marketing assets in Egypt. The second is based on customer campaigns we've run in Egypt and elsewhere in the world. Together, we hope this guide not only adds to the growing body of work concerned with Egypt marketing but stands as the clearest and most comprehensive Egypt marketing guide available.
Learn how GoConvert helps customers launch marketing assets, conduct paid marketing campaigns, and track the ROI of marketing and sales spending in Egypt.
Step 3: Content
There’s no shortage of payment processing solutions available. PayPal/Xoom, Stripe, Square, Payoneer, and others can all help you accept payments from customers around the world. If you find your preferred solution doesn’t operate in Egypt, find an alternative in this list.
Translate all site copy and SEO resources/meta tags into To reach the greatest number of people in Egypt, translate all site copy and SEO resources/meta tags into Arabic. Google Translate can help create a first draft. However, before launching your site, have a native speaker and/or localization professional review the translated copy to ensure it communicates clearly and reads comfortably.
Localize Social Media
In addition to whatever marquee, global social media services you want to use, review this list of social media sites and find any that are popular in Egypt. This will help you cultivate a local audience using the channels it prefers.
Scan Site for Sensitive Content
Because of political sensitivies and cultural preferences, authorities in Egypt are likely to block sites that contain certain keywords or content. Before launching your site in Egypt, youâ€™ll want to review it thoroughly and ensure it doesnâ€™t contain this sort of content. To see what kinds of content may be at risk, review this list.
Step 4: Development (Launch Prep)
Because of the restrictions Egypt places on its national network, Google Analytics may not always work there. However, since there's no local equivalnet (like Baidu in China), add the tracking code anyway. The results may be inconsistent, but the output will be better than nothing at all.
Like Google Analytics, Google Search Console (formerly, Webmaster Tools) might also not always work in Egypt. However, again, since there's no local equivalent, integrate it anyway. It's better to have some results than none at all.
Make sure your images are less than 50k, that you’ve minified your front-end code, and that you use caching mechanisms. If your organization can make do with a static site or landing page for Egypt (vs. a database-driven CMS), you’ll improve your page load time and harden your security.
Step 5: Development (Post Launch)
How does GoConvert help customers market to Egypt?
Lead Generation & Nurturing
Measuring, Analyzing, Reporting, Learning & Fine Tuning
When running ads that target audiences in Egypt, marketers have a lot of vendor options. Generally, GoConvert uses low-cost initial spends to identify the highest performing channels. Then, once we find the channel or channels that deliver the best CTR, CPC, and lead/customer conversions, we steadily increase spending with those vendors.
Those You Know
CTR & CPC
When marketing to Egypt, it’s critical for marketers to track click-through rates (CTR) and the amount they pay per click (CPC). Luckily, no matter what ad vendor you’re using to raise awareness, these work the same way in Egypt as they do elsewhere in the world.
And your goal is the same as well.
We call this the “virtuous gap.”
Egypt Lead Generation
To generate leads in Egypt, marketers can rely on the same CRM, marketing automation, and form solutions they use elsewhere in the world.
Win Rate & ROI
When marketing to Egypt, it’s critical for marketers to track both win rates (the percent of customers you convert vs. the number of leads you generate) and ROI of their efforts (the amount of income you generate for every dollar you spend). Luckily, these metrics work the same way in Egypt as they do elsewhere in the world.
And your goal is the same as well.
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