Marketing in Aland

Accept Payments

There’s no shortage of payment processing solutions available. PayPal/Xoom, Stripe, Square, Payoneer, and others can all help you accept payments from customers around the world. If you find your preferred solution doesn’t operate in Aland, find an alternative in this list.

Translation

Translate all site copy and SEO resources/meta tags into To reach the greatest number of people in Aland, translate all site copy and SEO resources/meta tags into Swedish. Google Translate can help create a first draft. However, before launching your site, have a native speaker and/or localization professional review the translated copy to ensure it communicates clearly and reads comfortably.

Localize Social Media

In addition to whatever marquee, global social media services you want to use, review this list of social media sites and find any that are popular in Aland. This will help you cultivate a local audience using the channels it prefers.

Analytics

Google Analytics is free, and adding it to your site will give you granular insight into a range of website activity including where your traffic comes from, how long visitors spend on your site, and which (and how many) pages they view. If you’re unfamiliar with Google Analytics, Moz has a helpful beginner’s guide.

Webmaster Tools

Use Google Search Console to manage sitemaps, review indexing frequency, check for crawl errors, &c. (Bing has a similar solution.) If you’re unfamiliar with Google Analytics, Moz has a helpful beginner’s guide.

Best-Practice Optimizations

Make sure your images are less than 50k, that you’ve minified your front-end code, and that you use caching mechanisms. If your organization can make do with a static site or landing page for Aland (vs. a database-driven CMS), you’ll improve your page load time and harden your security.

Proof Integrations

After you launch your site, you’ll want to test site forms, chat applications, and any other third-party integrations to ensure they’re working normally. Moreover, you’ll want to review these regularly to ensure they haven’t suddenly stopped working. Marketing automation tools, data tracking solutions, custom fonts and icon sets, embedded maps and videos, API integrations — these can put upward pressure on site load time and, if the connection fails, make your site render incorrectly or prevent it from loading altogether.

This article lists a few resources that will allow you to test your site’s load speed. Google Analytics and Google Search Console will also help you identify any performance issues.

Audience Modeling

GoConvert uses all available data resources — ad vendor data, social media intel, analytics, contact information, and other digital signals — to continually fine-tune our customers’ audiences. We always know whom we’re speaking to and how well we’re resonating with them.

Content Strategy

GoConvert uses audience intelligence to build highly-relevant marketing collateral. This helps ensure content topics, social media channels, and ads align with known audience variables. Now, marketing spending has the potential to generate exponential returns.

Lead Generation & Nurturing

We use audience-specific marketing assets from the first section to generate a steady stream of leads for our customers. This allows them to nurture prospects along a well-defined conversion path and creates additional front-line intelligence we can use to fine-tune our various audience hypotheses.

Measuring, Analyzing, Reporting, Learning & Fine Tuning

We use engagement data and other digital signals to constantly learn from our marketing efforts and improve our audience models. This allows us to fine-tune collateral resources, improve lead generation, hone conversion workflows, and improve overall marketing efforts (on- and offline).

Those You Know

Most marketers are familiar with these companies. GoConvert automatically aggregates data from these vendors, which allows us to build powerful trend models for our customers.

And your goal is the same as well.

Fine tune audience data, and use that intel to improve the alignment of channels, messaging, and creative. This will maximize the number of clicks and minimize the amount you pay per click.

Web Forms

Use web forms to write leads to your CRM, marketing automation system, or other contact database solution.

GoConvert uses Google’s^® reCAPTCHA v3 to score every lead that enters our system. Customers can ignore lower-quality leads and focus on those with higher scores.

GoConvert also helps customers collect everything they need to start building effective relationships with leads. Data points include location and IP information, name and email, gender, age, and phone number. And if a contact is missing info, GoConvert works around the clock to automatically fill in missing data. Audience insights get better all the time.

Respect Data Privacy

As a territory of Finland, and since the Finland is an EU member state, Aland is presumably covered by GDPR. As such, you'll want to manage all lead data in accordance with that regulation. (Here's a checklist.) To see if any other data protection laws apply to Aland, review this resource and this article.

If you want to be proactive, manage lead data in accordance with other regulations from around the world like CAN-SPAM and CCPA.

And your goal is the same as well.

Boost the ROI of your marketing efforts by increasing efficiency and decreasing waste, using actionable insights to keep ad creative and content well aligned with your audience’s interests, and bringing qualified leads into your funnel. This will help you build a returns-driven, holistically-healthy funnel.