The second is https://www.newsblur.com. The first is plain text and the second is encrypted. You get to choose which one you want to use. Part of the draw of using an encrypted https connection instead of a plain text http connection is that you can protect your privacy. As far as I can tell, there are two reasons for preferring https over http.
NewsBlur + GoConvert
Use GoConvert and NewsBlur to maximize the ROI of your sales and marketing spending. Enrich information in your NewsBlur account, improve contact and deal information, and start visualizing marketing and sales performance. GoConvert works around the clock to automatically fill in missing data. Your insights get better all the time.