If you’re like most channel marketers, you’re constantly trying to find new ways to keep your partners’ attention and get them selling better. You may try to do both by creating marketing and training assets that you then post to your partner-facing websites and/or portals. You may then track “asset downloads” as a metric of success, without actually knowing if your partners are really using the content you provide in market – and if that content is generating new leads for them.
ContentMX + GoConvert
Use GoConvert and ContentMX to maximize the ROI of your sales and marketing spending. Enrich information in your ContentMX account, improve contact and deal information, and start visualizing marketing and sales performance. GoConvert works around the clock to automatically fill in missing data. Your insights get better all the time.