"This is how you lead in the modern world."
“Move to the edge of the circle, and tell everyone it’s the new center. In time, the circle time will reorganize itself around you.”
I heard this second hand, in graduate school, from a well-known business figure. And it’s always stuck with me.
Raising your hand and telling people to follow you is presumptuous and alarming. “Where are we going?” some part of us wisely asks.
“Who is this person? Why should we follow him or her into the unknown?”
Visiting the edge of an existing circle, though, allows us to work within the known world. We’ve probably squinted and seen what’s out there already.
And if we don’t like what we see once we get to the edge, we can always go back to our point of origin. Like the horizon, it’s never out of sight.
– Quimby Melton (CMO/CPO, GoConvert)
So no more auteur marketing.
We can do better than that.
Imagine that I come to your house, and you give me $1.
The next day, I come back and give you $2. Now, every time I come to your house, you’ll be happy to see me. And you’ll probably give me $1 if I ask for it.
This is the real-time performance of the GoConvert customer network: For every $1 our customers give us to manage, we’re currently helping them make $3.43. That’s a 3.43x ROI.
Invite us to your house, and let’s see what we can do for you.
– Wayne Miller (CEO, GoConvert)
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