FAQ

Please send feedback and additional questions to [email protected]

How do I add you to my CRM or mail manager?

When adding the new user, please use the email address of your account lead (eg., [email protected]).

To add us to Salesforce, please follow these steps.

To add us to HubSpot, please follow these steps.

To add us to MailChimp, please follow these steps.

To add us to Zoho, please follow these steps.

How do I add you to my Google Analytics account?

Follow these steps to add us to your Google Analytics account.

When adding the new user, please use the email address of your account lead (eg., [email protected]). When adding us, please give us all permissions save “Manage Users.” We won’t need that.

To learn more about GA user permissions, visit this page.

How do I use a custom URL for my GoConvert install?

By default, we run a customer’s front-end assets from the following URL: app.letsgoconvert.com/customer-name-here For the most part, we haven’t found this affects performance. However, for understandable cosmetic reasons, some customers want to run GoConvert from a custom URL.

If you want to use a custom URL, please visit your domain registrar (GoDaddy, &c.) and add the following to your domain record:

  • Type: A
  • Name/Host: lp.yourdomain.com
  • Points To/Value: 72.47.234.174

Please note, the subdomain that appears in the second bullet is entirely arbitrary. It can read however you want as long as “yourdomain.com” matches your top-level domain. Some popular examples, using the letsgoconvert.com TLD, follow:

  • go.letsgoconvert.com
  • page.letsgoconvert.com
  • pages.letsgoconvert.com

How do I show my Facebook page as the ad sponsor?

By default, Facebook makes the ad account the post sponsor. In our case, this means “GoConvert” will be listed at the top of the ad and “app.letsgoconvert.com” will be listed as the display link. For the most part, we haven’t found this affects performance. However, for understandable cosmetic reasons, some customers want to display themselves as the ad sponsor.

If you want us to list your page and URL, please do the following. On Facebook, please:

Note, sharing your page with us won’t allow anyone to access your personal Facebook account. It will only allow us to analyze data and post ad content on your behalf.

At your domain registrar (GoDaddy, &c.), please also add the following to your domain record:

  • Type: A
  • Name/Host: lp.yourdomain.com
  • Points To/Value: 72.47.234.174

Please note, the subdomain that appears in the second bullet is entirely arbitrary. It can read however you want as long as “yourdomain.com” matches your top-level domain. Some popular examples, using the letsgoconvert.com TLD, follow:

  • go.letsgoconvert.com
  • page.letsgoconvert.com
  • pages.letsgoconvert.com

What are the reCAPTCHA scores GoConvert assigns to leads?

GoConvert uses Google’s reCAPTCHA v3 to score all inbound leads. This helps us ensure we’re sending our customers real people rather than bots.

A score of -1 means Google cannot score the lead for some reason. 0.1 means there’s a 10% chance it’s a human, and 0.9 means there’s a 90% chance it’s a human.

For the most part, customers will see -1 and scores like .7 and .9, which suggest there’s a 70% and 90% the lead is a real human being.

Why do some leads have garbled or missing hostnames or location information?

GoConvert generates a lead’s location and hostname from his/her IP address. Sometimes, GoConvert is unable to read or translate a user’s IP address. In these cases, customers may find certain information is missing from the lead record.

What ad vendors and social networks do you support?

GoConvert aggregates data in three ways: (a) manual journaling, (b) CSV import, and (c) automatically via API integration. This means we can calculate the ROI of just about any marketing expenditure.

If a customer wants to track (a) the ROI of a traditional marketing expense like an event or a TV spot or (b) a digital vendor without an API or an export feature, we can manually journal the date, channel, and spend (as well as any available impression, reach, and click figures). These figures will then influence the models a customer sees on his/her dashboard. If an ad vendor offers it, we can also export date, spend, and any available impression, reach, and click figures and import them to our system.

At a high level, we can automatically aggregate data from most marquee digital marketing ad platforms. These include Google and YouTube, the Facebook constellation of apps (Facebook, Instagram, Messenger, WhatsApp, &c.), Twitter, Snapchat, and Pinterest. If you’d like to know if we can support a specific platform or vendor, please email us at [email protected]

How hands on can I be?

Some customers like to be very hands on. Others want us to do all the work and just deliver a result. It’s entirely up to you.

Every customer has access to his/her GoConvert install, and you’re more than welcome to read data and participate in creative prep, review assets before they go live, and suggest edits. Many customers are comfortable handing us a brand and style guide and letting us build creative autonomously. We’re happy to work within your comfort zone.

Can I use my own landing pages or website?

Yes. While many customers want us to develop their front-end assets, GoConvert can work with third-party websites, landing pages, and marketing automation solutions like HubSpot® and Pardot®. By adding a small bit of code to the site header, you can add the benefits of GoConvert to your existing marketing stack.

Can we run a test before committing to a large budget?

Yes, GoConvert runs tests almost constantly. Sometimes, these are spec tests we run to (a) ensure GoConvert can help a customer prospect and/or (b) generate performance estimates that we include in proposals.

Other times, we help new customers manage modest-budget campaigns to:

  • ensure digital marketing is a good fit for them
  • mine digital audiences and discover unexpected outsiders
  • explore standard and non-standard markets
  • uncover hidden opportunities
  • learn before spending big in an attempt to decrease waste


These tests usually run 1-3 months, which is generally more than enough time to get a reliable result.

As long as a budget has a realistic chance of succeeding per our performance estimator, GoConvert is eager to take modest budgets from customers, demonstrate success, build trust, and then expand the financial terms of the relationship.

At a high level, we want to create a mutual success cycle with our customers: as we help them grow, the budgets they give us to manage also grow.

Learn more about our investment in customer success here.

What ROI can I expect?

Industry, customer value, sales efficiency and win rates, audience size and availability — these and other factors influence the ROI of marketing expenditures. Our current average customer ROI is 3.92x. As we outline on our digital marketing benchmarks page (see “ROI”), our minimum target is a 3x ROI on marketing spending.

How much does this cost? What budget do I need to commit?

We’ve managed four-, five-, and six-figure marketing budgets for a range of different kinds of businesses in a range of different industries. Given the variability between audiences and customer values, GoConvert has no fixed price, and there’s no one-size-fits-all budget when it comes to marketing spending.

Instead, when onboarding a new customer, we use our performance calculator (and other models) to build a custom budget that takes into account customer value, audience size, digital marketing benchmarks, and the real-time performance of our customer network. This helps us build a budget that makes sense, and has a high likelihood of success, for each customer.

With that said, the average budget of the GoConvert customer network is $6,550.00, and the average relationship value is $3,545.34. This information always appears as default placeholders in the “Start Here” table on our performance calculator page.

Who owns my creative and my data?

Each customer owns whatever creative GoConvert builds for that customer (landing pages, websites, ads, copy, &c). These elements would have limited use to us outside the context of a particular customer relationship, and we’re always happy to export these elements on demand, for any customer who asks.

Concerning data, all customers have self-service access to their GoConvert account, and it’s highly unlikely we’d ever delete a single customer install (unless we were given a compelling reason to do so by the customer). Maintaining customer data helps us build and maintain reliable aggregate performance models and gives us an invaluable wellspring of benchmarking data. As we outline in our privacy policy, this aggregated, non-personally-identifying data is the only data we share publicly.

Why don’t my ad clicks and pageviews match? How could the second be larger than the first?

In short, the process of recording a click is quite straightforward. Logging a pageview (session), however, is a bit more complex.

See this Google help center article for more details.

How do I know GoConvert directly contributed to my bottom line? How do I know I wouldn’t have earned this revenue anyway?

GoConvert uses best-practice UTM parameters and other pixels to track channel, campaign, and source information and link our spending with funnel activity and conversions. Parameters and pixels write information to Google Analytics and our platform. This is what allows us to answer questions like, “Which customer conversions is GoConvert responsible for?”

As for the second question, there’s really no way to answer it. Perhaps a customer would have converted anyway. Perhaps s/he wouldn’t have. We think a better question is, “Can GoConvert help you conduct paid marketing campaigns that (a) generate positive ROI for your organization and (b) create overall revenue lift as a result?”

The answer to this question is, “Yes.” And as long as your paid marketing efforts are creating more income than expenses, we’re all succeeding.