CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.
Currently, our customer network pays just $1.29 per lead. That’s 98.92% below the benchmark.
Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 32.89% while digital marketing benchmarks tend to be 3.43%
Currently, our customer network sees 2.01% win rates. That’s 41.40% below the digital benchmark.