What is an Average Win Rate?

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data with benchmarks from dozens of other sites and reports. Find What is an Average Win Rate data below.

Win Rate

Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 32.89% while digital marketing benchmarks tend to be 3.43%

Advantage

Currently, our customer network sees 1.14% win rates. That’s 66.76% below the digital benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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