ROI (“return on investment”) is the amount of gross revenue you generate for every dollar you spend. We’ve benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income.
Currently, our customer network sees a 3.43x ROI on its marketing spending. That’s 5.25% below the benchmark.
Case Study: GoConvert vs. Traditional Digital