Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 32.89% while digital marketing benchmarks tend to be 3.43%
Currently, our customer network sees 1.93% win rates. That’s 43.73% below the digital benchmark.Case Study: GoConvert vs. Traditional Digital
ROI (“return on investment”) is the amount of gross revenue you generate for every dollar you spend. We’ve benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income.
Currently, our customer network sees a 6.36x ROI on its marketing spending. That’s 75.69% above the benchmark.Case Study: GoConvert vs. Traditional Digital
It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.
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