CPM
CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at $25.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $9.31.
Advantage
Currently, our customer network pays $7.66 per thousand impressions. That’s 69.36% below the agency benchmark and 17.72% below the ad vendor benchmark.
Case Study: GoConvert vs. Traditional DigitalCPC
CPC (“cost per click”) is the amount you pay per ad click. We’ve benchmarked average CPC at $1.46.
Advantage
Currently, our customer network is paying just $0.25 per click. That’s 82.88% below the benchmark.
Case Study: GoConvert vs. Traditional DigitalCPL
CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.
Advantage
Currently, our customer network pays just $1.53 per lead. That’s 98.72% below the benchmark.
Case Study: GoConvert vs. Traditional DigitalSector | Low | High | |||
---|---|---|---|---|---|
Media & Publishing | $11.00 | $25.00 | $25.01+ | $18-25 | < $17.99 |
Education | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Healthcare & Medical | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Consulting | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Industrial & Manufacturing | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Travel & Tourism | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Consumer Products | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
Software | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
Information Technology and Services | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
Marketing Agencies | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
Financial Services | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
More Benchmarks
It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.
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