CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.
Currently, our customer network pays just $0.89 per lead. That’s 99.25% below the benchmark.
Case Study: GoConvert vs. Traditional Digital