Lead Conversion Rate
Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 2.00%
Currently, our customer network sees 2.73% LCRs. That’s 36.50% above the benchmark.
Case Study: GoConvert vs. Traditional Digital