Lead Conversion Rate Benchmark

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data with benchmarks from dozens of other sites and reports. Find Lead Conversion Rate Benchmark data below.

Lead Conversion Rate

Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63%

Advantage

Currently, our customer network sees 2.34% LCRs. That’s 49.46% below the benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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