Lead Conversion Rate

Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63%


Currently, our customer network sees 19.77% LCRs. That’s 327.00% above the benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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