Lead Conversion Rate

Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63%

Advantage

Currently, our customer network sees 19.77% LCRs. That’s 327.00% above the benchmark.

Case Study: GoConvert vs. Traditional Digital

CPL

CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.

Advantage

Currently, our customer network pays just $1.24 per lead. That’s 98.96% below the benchmark.

Case Study: GoConvert vs. Traditional Digital
Sector Low High
Media & Publishing $11.00 $25.00 $25.01+ $18-25 < $17.99
Education $26.00 $50.00 $50.01+ $38-50 < $37.99
Healthcare & Medical $26.00 $50.00 $50.01+ $38-50 < $37.99
Consulting $26.00 $50.00 $50.01+ $38-50 < $37.99
Industrial & Manufacturing $26.00 $50.00 $50.01+ $38-50 < $37.99
Travel & Tourism $26.00 $50.00 $50.01+ $38-50 < $37.99
Consumer Products $26.00 $50.00 $50.01+ $38-50 < $37.99
Software $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Information Technology and Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Marketing Agencies $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Financial Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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