CTR (“click-through rate”) is the percent of users who click on an ad vs. the number who view the same ad. We’ve benchmarked average CTR at 2.27%.
Currently, our customer network sees 4.96% CTRs. That’s 118.50% above the benchmark.Case Study: GoConvert vs. Traditional Digital
It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.
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