Cost Per Thousand Impressions Benchmark

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data with benchmarks from dozens of other sites and reports. Find Cost Per Thousand Impressions Benchmark data below.

CPM

CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at around $25.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $10.00.

Advantage

Currently, our customer network pays $4.50 per thousand impressions. That’s 82.00% below the agency benchmark and 55.00% below the ad vendor benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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