Cost Per Mille Benchmarks

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data with benchmarks from dozens of other sites and reports. Find Cost Per Mille Benchmarks data below.

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CPM

CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at around $0.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $10.00.

Advantage

Currently, our customer network pays $4.77 per thousand impressions. That’s equal the agency benchmark and 52.30% below the ad vendor benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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