CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at around $0.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $10.00.
Currently, our customer network pays $4.77 per thousand impressions. That’s equal the agency benchmark and 52.30% below the ad vendor benchmark.
Case Study: GoConvert vs. Traditional Digital