CPM

CPM (“cost per mille”) is the rate one pays for one thousand ad views or, more commonly, impressions. We’ve benchmarked agency CPM’s at $25.00. That’s what you can expect to pay if you work with an agency. If you buy ads yourself, directly from a vendor like Facebook or Google, you can expect to pay about $9.31.

Advantage

Currently, our customer network pays $5.77 per thousand impressions. That’s 76.92% below the agency benchmark and 38.02% below the ad vendor benchmark.

Case Study: GoConvert vs. Traditional Digital

CTR

CTR (“click-through rate”) is the percent of users who click on an ad vs. the number who view the same ad. We’ve benchmarked average CTR at 2.27%.

Advantage

Currently, our customer network sees 3.67% CTRs. That’s 61.67% above the benchmark.

Case Study: GoConvert vs. Traditional Digital

CPC

CPC (“cost per click”) is the amount you pay per ad click. We’ve benchmarked average CPC at $1.46.

Advantage

Currently, our customer network is paying just $0.26 per click. That’s 82.19% below the benchmark.

Case Study: GoConvert vs. Traditional Digital

CPL

CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.

Advantage

Currently, our customer network pays just $0.98 per lead. That’s 99.18% below the benchmark.

Case Study: GoConvert vs. Traditional Digital
Sector Low High
Media & Publishing $11.00 $25.00 $25.01+ $18-25 < $17.99
Education $26.00 $50.00 $50.01+ $38-50 < $37.99
Healthcare & Medical $26.00 $50.00 $50.01+ $38-50 < $37.99
Consulting $26.00 $50.00 $50.01+ $38-50 < $37.99
Industrial & Manufacturing $26.00 $50.00 $50.01+ $38-50 < $37.99
Travel & Tourism $26.00 $50.00 $50.01+ $38-50 < $37.99
Consumer Products $26.00 $50.00 $50.01+ $38-50 < $37.99
Software $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Information Technology and Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Marketing Agencies $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Financial Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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