CPL
CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.
Advantage
Currently, our customer network pays just $1.24 per lead. That’s 98.96% below the benchmark.
Case Study: GoConvert vs. Traditional Digital| Sector | Low | High | |||
|---|---|---|---|---|---|
| Media & Publishing | $11.00 | $25.00 | $25.01+ | $18-25 | < $17.99 |
| Education | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Healthcare & Medical | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Consulting | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Industrial & Manufacturing | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Travel & Tourism | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Consumer Products | $26.00 | $50.00 | $50.01+ | $38-50 | < $37.99 |
| Software | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
| Information Technology and Services | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
| Marketing Agencies | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
| Financial Services | $51.00 | $100.00 | $100.01+ | $75.50-100 | < $75.49 |
More Benchmarks
It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.
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