Conversion Rate Benchmarks

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data with benchmarks from dozens of other sites and reports. Find Conversion Rate Benchmarks data below.

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Lead Conversion Rate

Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 0.00%

Advantage

Currently, our customer network sees 2.34% LCRs. That’s equal the benchmark.

Case Study: GoConvert vs. Traditional Digital
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Win Rate

Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 0.00% while digital marketing benchmarks tend to be 3.00%

Advantage

Currently, our customer network sees 1.14% win rates. That’s 62.00% below the digital benchmark.

Case Study: GoConvert vs. Traditional Digital
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ROI

ROI (“return on investment”) is the amount of gross revenue you generate for every dollar you spend. We’ve benchmarked average marketing ROI at 0.00x. That is, for every $1 you spend on marketing, you want to generate $0.00 worth of income.

Advantage

Currently, our customer network sees a 3.92x ROI on its marketing spending. That’s equal the benchmark.

Case Study: GoConvert vs. Traditional Digital

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

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