Lead Conversion Rate
Lead conversion rate (LCR) is the percent of site visitors who submit a lead form vs. the number who visit and take no action. We’ve benchmarked average LCR (or, what we call “RCR” or “relationship conversion rate”) at 4.63%
Advantage
Currently, our customer network sees 19.77% LCRs. That’s 327.00% above the benchmark.
Case Study: GoConvert vs. Traditional DigitalWin Rate
Win rate (or close rate) is the percent of customers you convert vs. the number of leads you generate. Traditional, non-digital win rates tend to be 32.89% while digital marketing benchmarks tend to be 3.43%
Advantage
Currently, our customer network sees 1.93% win rates. That’s 43.73% below the digital benchmark.
Case Study: GoConvert vs. Traditional DigitalROI
ROI (“return on investment”) is the amount of gross revenue you generate for every dollar you spend. We’ve benchmarked average marketing ROI at 3.62x. That is, for every $1 you spend on marketing, you want to generate $3.62 worth of income.
Advantage
Currently, our customer network sees a 6.36x ROI on its marketing spending. That’s 75.69% above the benchmark.
Case Study: GoConvert vs. Traditional DigitalMore Benchmarks
It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.
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