Average Cost Per Lead by Industry

It can be hard to find reliable digital marketing benchmarks. We've aggregated real-time GoConvert customer data and 1,672 benchmarks from 166 other sites and reports. Find Average Cost Per Lead by Industry data below.

CPL

CPL (“cost per lead”) is the amount you pay per lead. While lead costs vary by industry, we’ve benchmarked average CPL (or, what we call “CPR” or “cost per relationship”) at $119.34. See the table below for industry specifics.

Advantage

Currently, our customer network pays just $9.76 per lead. That’s 91.82% below the benchmark.

Case Study: GoConvert vs. Traditional Digital
Sector Low High
Media & Publishing $11.00 $25.00 $25.01+ $18-25 < $17.99
Education $26.00 $50.00 $50.01+ $38-50 < $37.99
Healthcare & Medical $26.00 $50.00 $50.01+ $38-50 < $37.99
Consulting $26.00 $50.00 $50.01+ $38-50 < $37.99
Industrial & Manufacturing $26.00 $50.00 $50.01+ $38-50 < $37.99
Travel & Tourism $26.00 $50.00 $50.01+ $38-50 < $37.99
Consumer Products $26.00 $50.00 $50.01+ $38-50 < $37.99
Software $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Information Technology and Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Marketing Agencies $51.00 $100.00 $100.01+ $75.50-100 < $75.49
Financial Services $51.00 $100.00 $100.01+ $75.50-100 < $75.49

More Benchmarks

It can be hard to find reliable digital marketing benchmarks. Our list aggregates real-time GoConvert customer data with benchmarks from dozens of other sites and reports.

View the Master List

Share This

If you find this helpful, please consider sharing it on social media. If you see ways it can be improved, feel free to leave a comment or contact us.

"How would I perform as a GoConvert customer?"

Get Real-Time Insights